A digital studio identity,
applied at the door.

Rafaz Web had outgrown a logo a friend made in college. They needed an identity that would hold up at the storefront and on a marketing site, and a site that explained the practice clearly enough to convert without a sales call.

Constraint: keep it small. One studio shouldn't look bigger than it is.

We drew the wordmark first for signage and worked backward to small applications — the opposite of how most identities go. The result is a mark that survives at fifty meters and at favicon size without bespoke variants.

The site itself runs on Next.js with content in MDX, so the team can update copy without us. Pages are intentionally short. We removed two of the original five sections during the writing pass; nothing was missed.

Storefront went live the same week as the new site. Inbound inquiries doubled in the first quarter post-launch, and the team reports they spend less time explaining what they do on first calls.